The Most Popular Products from 13 Top Makeup Brands

Here’s a scenario every person who’s obsessed with makeup encounters: Walking into Sephora to pick up a concealer or a mascara and suddenly getting lost in the myriad of choices. Sure, you know that Make Up For Ever and NARS make some of the best products out there, but is it best to get a foundation from Make Up For Ever and a concealer from NARS? Or should it be the other way around?

There’s really no way to make a definitive list of the best products from every makeup brand (after all, the same product could work in many different ways for a bunch of different people), but there is a way to get closer to knowing what the best choices are from each brand. We stumbled upon a Reddit thread that found users listing the one product they would choose from the biggest makeup brands out there and we also cross-checked each user favorite with the best-selling products on Sephora, Nordstrom, Ulta and other popular retailers. Behold, the best makeup and most popular products from 13 of your favorite beauty brands.

1. NARS

Everyone and their mothers sing the praises of this makeup company's small but mighty concealer. It's the best-selling NARS product at Sephora and the second best-selling NARS product at Nordstrom, behind the brand's other massively popular offering: the NARS Orgasm Blush. We can personally attest that this concealer is the perfect mix of light and substantial coverage. You can use it as a subtle foundation to hide faint spots or use more of it to cover up a blemish. 

  2. Urban Decay

There are a lot of cult favorite Urban Decay products out there (we're kind of surprised the Naked palettes didn't win), but people are absolutely obsessed with the brand's long-lasting makeup setting spray. On Sephora, it follows the Naked palettes as the fourth most popular Urban Decay product and on Ulta, it doesn't list as one of the most popular products. Instead, the Eyeshadow Primer Potion ranks as one of the most coveted Urban Decay things on Ulta. Either way, this proves that Urban Decay has some of the best formulas for keeping your makeup in place. Both of these products are used to ensure that all your hard makeup work stays on your face through wind, rain and sweltering temperatures. 

  3. Make Up For Ever

On both Sephora and Reddit, the verdict is that the Ultra HD foundation is the best that Make Up For Ever has to offer. There are probably two reasons for this. First, the foundation comes in a huge array of shades — from super pale to the darkest of dark. Second, it supremely blends into skin, feeling weightless while providing amazing coverage. Your skin will look Photoshopped with this foundation on. 

  4. wet n wild

This beloved bronzer costs just a little bit more than a subway ride, so that's probably a huge reason why it's so popular. Also, it's the most beautiful golden color that works on almost every skin tone. But while this bronzer is the most popular product among Reddit users, according to Walgreens, the best-selling wet n wild product is the PhotoFocus Setting Spray. 

  5. BECCA

On Reddit, Sephora and Ulta, the BECCA Shimmering Skin Perfector takes the number one spot. This may have to do with the elevated popularity this product received when beauty blogger Jaclyn Hill worked with the brand to create her own shade of perfector in Champagne Pop. But the other shades are just as mesmerizing. The BECCA perfectors create the most stunning highlight, but also allow for control, so you don't look like you threw a glitter bomb on your face. As one Reddit user puts it, "Gotta love me some highlight." 

  6. Anastasia Beverly Hills

This was a tough one to call. On Reddit, the DIPBROW Pomade — the brow product that started it all for Anastasia Beverly Hills — is the second-favorite product behind the new Modern Renaissance Eye Shadow Palette. On Sephora, the pomade is grouped as one of the best-selling products along with the Brow Wiz pencil and the Contour Cream Kit. On Ulta, the Brow Wiz takes the top spot and on Nordstrom, the Duo Brow Powder gets the best customer ratings.

  7. NYX Cosmetics

Hands down, the most popular and the best NYX Cosmetics product is the Soft Matte Lip Cream. It comes in a massive assortment of colors and has a super unique formula, verging between looking and feeling like a gloss and liquid lipstick, so it never feels heavy or sticky. Some of the favorite colors among Reddit users are Stockholm, a deep peach, and Transylvania, a dark, almost black shade. 

 

  8. MAC

It's hard to believe that among all of MAC's stellar lipsticks and eyeshadows, it's a makeup finishing spray that is the best-selling product. But it's true! The Prep + Prime Fix+ Finishing Mist is the top seller on Nordstrom and a favorite among Reddit users. The spray is like magic; it creates a super smooth and hydrated canvas for heavy to light makeup application. 

  9. e.l.f.

Everyone loves e.l.f.'s brushes. The Contouring Brush is one of Ulta's best-selling products. The best thing about e.l.f. is that it offers high quality brushes at super affordable prices. "The Beautifully Bare Blending Brush is my holy grail for applying foundation," writes one Reddit user. "Makes my skin look flawless but super natural." 

 10. Kat Von D

This is a lot of people's ultimate liquid liner and for good reason. It truly doesn't budge and the super sharp felt tip allows for the most precise cat eye. Although it ranks the highest on Reddit, it falls behind the Lock-It Foundation and the Everlasting Liquid Lipstick on Sephora. 

  11. L'Oréal Paris

This is the one drugstore product that both celebrity makeup artists and everyday people swear by. The budget-friendly lash builder offers insane volume and one tube lasts for months. On both Ulta and Reddit, L'Oréal Paris' Infallible Pro-Matte 24HR Foundation ranks right below the mascara.

12. Too Faced

Too Faced loves to proudly boast that its Better Than Sex Mascara is the number one selling mascara at Sephora and the brand totally can because it's true. If you haven't tried this ultra voluminous mascara, you're missing out. With just a couple of coats, your lashes are sultry but not overdone. Other Reddit users say they equally love the brand's Shadow Insurance as well as the Chocolate Soleil Bronzer. On Ulta, the Better Than Sex Mascara ranks right behind the insanely popular Chocolate Bar Eyeshadow Palette. 

  13. Maybelline

Maybelline knows how to make a good foundation. Both Ulta buyers and Reddit users say that the dark circle concealer would be their one desert island Maybelline product. It's a unique concealer that has a sponge applicator specifically shaped to cover up the entire undereye area. This concealer is closely followed by the brand's Fit Me foundation and concealer line. 

What is your favourite brands for cosmestics ? :D